Women’s Menstrual Health App

A wellness/fitness venture wanted to create a mobile app for women’s menstrual health – enabling them to keep a track of their cycles, flows, fertility window & planning pregnancy/contraception. They also wanted the app to track the emotional states of the user, so the app could recommend content that may be helpful during cycles.

User personas:
Women planning a pregnancy or facing hormonal challenges, women who want to keep a track of their cycles

User journeys:

Track my period accurately & privately, Log my last period, log flows & cramps, see upcoming fertility window, check why periods can be delayed, see other wellness content.

Native Android & iOS apps

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