High-traffic Dynamic Web Portal

Tally, a leading business management software provider wanted to do a holistic revamp of their existing web portal immediately after new economic and financial policies in the country in 2017. GST implementation in India affected accounting and billing software, and businesses needed to know how to quickly upgrade their systems. Tally wanted to provide new guides, resources & product upgrade information for businesses using their software to quickly adapt to changing policies. The client wanted an extensive web portal for India and a global audience carrying over hundreds of pages rich with information and resources for businesses using their software, prospects who are looking to sign-up, and partners who are distributing the software.

User personas:
Business owners, Accountants/CAs, Accounting software distributors

User journeys:


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