Online Retail For Sustainable Alternatives

GoNative, a sustainable alternative consumer brand wanted to holistically upgrade their web store to create an integrated experience with their offline store – selling organic products (clothing, spices, food, cosmetics & kitchen-ware). They also wanted a seamless integration with products from various partner brands, backend management using Shopify.

User personas:
Indian customers, families, children & seniors. GoNative business team & staff.

User journeys:

Highlights: