Online Retail For Sustainable Alternatives

GoNative, a sustainable alternative consumer brand wanted to holistically upgrade their web store to create an integrated experience with their offline store – selling organic products (clothing, spices, food, cosmetics & kitchen-ware). They also wanted a seamless integration with products from various partner brands, backend management using Shopify.

User personas:
Indian customers, families, children & seniors. GoNative business team & staff.

User journeys:


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