Online Fashion Commerce Platform

An online retail startup venture wanted to create a private online platform for retailers & brands to connect and transact for wholesale/bulk orders. The platform enabled brands to register & upload their product catalogs, along with photos for each product SKU & variant by colors/patterns. Retailers could browse for products by category, availability, price, and place orders. The platform also enabled customized agreements between a brand & retailer, with specific credit terms, and allowed orders to be placed with a purchase order. The startup aspired to be able to collect data to predict fashion preferences by location/region, so the platform can enable brands to design/produce accordingly.

User personas:
Retailers, Fashion Brands, Platform administrators

User journeys:

Brands can get listed & upload their catalogs, Retailers can browse & place bulk orders with a PO, Administrators can monitor all transactions & ensure issues/defaults are minimal.

Highlights:
MEAN Stack, Escrowed payments, Payment enablement, Purchase order enablement, Order management & history enablement, Analytics