CX Design, Website & CRM Development
Problem Statement:
Twin Health wanted to create an effective website for both the India and USA markets, to serve as a lead gen machine. The challenge was to communicate Twin’s product and service offerings clearly while transforming the website into a lead generation powerhouse. The goal was to attract patients with diabetes who needed continuous monitoring and control, as well as doctors interested in consulting on the platform.
Solution:
Codewave undertook a comprehensive approach, starting with in-depth research to understand Twin Health’s target audience and unique value proposition. We designed and developed a user-centric website tailored for both the Indian and US markets, ensuring clear communication of Twin’s offerings.
The website was equipped with robust lead generation tools, including intuitive contact forms, informative content, and strong calls to action. We also integrated a CRM system to manage and nurture leads effectively. Additionally, the site was optimized for search engines to attract organic traffic, focusing on keywords relevant to diabetes management and telemedicine. The result was a highly engaging and functional website that served as a powerful tool for lead generation and business growth.
User personas:
Patients with Diabetes, Doctors, Healthcare Administrators
Client:
Twin Health
Tech Details:
Web Development, UX/UI Design, CRM Integration, SEO
Project Date:
Aug 2020
Tags:
#WebDevelopment, #HealthcareTech, #LeadGeneration, #DigitalHealth

