Making images & videos on the internet – interactive.

Problem Statement:
Our client had a visionary idea: to transform static images on the internet into dynamic, interactive assets that could inspire, engage, and generate revenue. They wanted a solution where users could interact with images, such as pausing a video and instantly purchasing an actor’s costume. The challenge was to turn this innovative concept into a practical, scalable solution that would unlock new opportunities for content creators, marketers, and editorial platforms worldwide.

Solution:
Codewave developed an innovative solution by harnessing the power of Machine Learning, specifically building on top of Meta’s Segment Anything Model (SAM). The solution was designed to convert static images into interactive, revenue-generating assets through a three-step process:

1. Image Recognition: A sophisticated Machine Learning model was trained to recognize objects, people, and contexts within images.
2. Interactive Overlay: Key elements identified in the images were overlaid with interactive features, allowing users to click, explore, and engage with the content.
3. Data Insights: The system collected and analyzed user interaction data, offering valuable insights to creators and marketers for data-driven decision-making.

The result was a transformative product that could bring static images to life across the internet, creating new revenue streams and enhancing user engagement.

User personas:
E-commerce businesses, Content creators, Digital marketing agencies, Media and content creators, Editorial platforms and more

Client:
SPAT Media

Tech Details:
We have used AI/Ml technologies, Computer vision Technologies like OpenCV, TensorFlow, Segment anything model. For the Web application we have used React.js for frontend, Python (flask ) for backend, Postgres database.

Machine Learning: Custom-built models for object and context recognition.

Meta’s Segment Anything Model (SAM): Foundation for image segmentation.

Interactive Overlay Tools: Custom tools for embedding clickable elements and dynamic product placements.Data Analytics: Tools for tracking user interactions and generating insights.

Project Date:
2023, ongoing

Tags:

Interactive Content, Machine Learning, Image Recognition, Affiliate Marketing, Data-Driven Insights, Digital Engagement, E-commerce Innovation, Revenue Generation, Content Monetization, Design, Development