Web & Mobile App For The World’s 1st Roti Maker
Problem Statement:
Despite the convenience and time-saving benefits of the Rotimatic, users were facing several issues with the existing app that negatively impacted their experience. These problems included poor user interface, connectivity issues with the machine, lack of a clear purpose for using the app, quick app exits, and limited access to customer support. As a result, user satisfaction and usage were declining.
Additionally, the website struggled with lead generation and conversion rate optimization, requiring a more engaging experience to motivate customers toward making purchases.
Solution:
Codewave implemented several improvements to the Rotimatic website and app, to fix the discovery journey to the active usage journey.
On the website, Codewave revamped the UX/UI to ensure a more engaging and gamified experience. Customers could unlock lucrative offers, encouraging them to explore and complete purchases. These gamification elements helped boost lead generation and improve the conversion rate.
On the app, the following features were implemented:
Easy Access to Customer Support for quick issue resolution, a Better Connectivity Solution to ensure smooth operation between the app and the Rotimatic machine, and an In-App Community Feature where users can connect, share tips, and stay engaged longer.
A Seamless In-App Shopping Experience was added to allow users to purchase accessories or ingredients directly through the app.
Additionally, a Health Tracker was built to monitor users’ roti intake and calculate their health benefits.
The Redesigned UI/UX made the app more intuitive, with a minimal and clean design that allows users to easily find and use the features they need, improving satisfaction and retention.
User personas:
Indian Mothers Living in the West, Bachelors Cooking at Home, New and Existing Rotimatic Users
Client:
Rotimatic
Tech Details:
Mobile Application Development, IoT Integration, UX/UI Design, Community Features, Customer Support Integration, Web Development, Gamification
Project Date:
2020-2021
Tags:
Food-Tech, E-commerce, Shopping, Design, Development
