Online Jewellery Store (Navrathan Jewellers)

Problem Statement:
Navrathan Jewellers needed a comprehensive overhaul of their online presence to better compete in the digital marketplace. They required a simplified and engaging online shopping experience that reflected their heritage as jewelry pioneers. Additionally, they needed assistance with competitor benchmarking, brand positioning, understanding their target audience, and devising a digital marketing roadmap to successfully launch their online business.

Solution:
Codewave delivered a holistic revamp of Navrathan Jewellers’ online store, incorporating several key elements. A Storytelling Approach was crafted to highlight the brand’s rich heritage, distinguishing them from other players in the market. The online shopping experience was enhanced through a Simplified Shopping Experience, with a redesigned user interface that made the process more intuitive and user-friendly. Competitor Benchmarking was conducted to identify key differentiators and opportunities, allowing Navrathan Jewellers to stand out in the competitive landscape. The Brand Positioning strategy was developed to emphasize the company’s heritage and quality, creating a strong and unique market presence. Target Audience Analysis was performed to tailor the online experience and marketing strategies specifically to their audience’s needs and preferences. Finally, a Digital Marketing Roadmap was created, outlining the most effective channels and strategies to reach the target audience and grow their online business. This comprehensive approach ensured that Navrathan Jewellers could successfully transition into the digital space while maintaining the essence of their brand.

User Persona:
Jewelry Enthusiasts, Luxury Shoppers, Heritage Brand Admirers, Digital Marketing Teams

Client:
Navrathan Jewellers

Tech Details:
PWeb Development, UX/UI Design, Digital Marketing Strategy, Brand Positioning, Competitor Analysis

Project Date:
2020

Tags:
#DigitalTransformation, #JewelryEcommerce, #BrandPositioning, #UXUIDesign, #DigitalMarketing