Online Jewellery Store

Navratan Jewellers wanted a holistic revamp of their web presence, product categories using a storytelling approach & simplification of the online shopping experience. They also wanted help with competitor benchmarking and brand positioning – to design a brand narrative that clearly distinguishes them – as heritage-jewellery-pioneers from other players. They needed help with understanding the target audience, marketing channels & digital marketing roadmap to open an online business.

User personas:
Women, families, store admins

User journeys:


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