Online Courses & Degrees

An education provider wanted a holsitic revamp of their web portal to improve usability (user centricity), lead generation, performance & mobile responsiveness as 80% of their website traffic was from mobile devices.

User personas:
Learners, Job-seekers, Online graduation degree-seekers

User journeys:

Path-finder with personalized recommendations, Program listings & detal pages (optimized to load under 3 seconds on mobile), Integrations with CRM, Chatbot, Leadbot, Forms, Payment gateway. Light-weight frontend (GatsbyJS) with wordpress backend for easy content management.

Mobile-first high performance website, GatsbyJS, WordPress, High-scale architecture, Speed & SEO optimizations

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