Online Retail For Sustainable Alternatives (GoNative)

Problem Statement:
GoNative, a sustainable alternative consumer brand, faced challenges in creating a seamless and integrated online shopping experience that matched the quality of their offline store. They needed to effectively sell a wide variety of organic products, integrate offerings from partner brands, and manage the backend efficiently using Shopify. Additionally, the platform needed to cater to a diverse customer base, including families, children, and seniors.

Solution:
Codewave upgraded GoNative’s web store to provide a holistic and integrated shopping experience, ensuring consistency with their offline brand presence. The solution included Unified Online and Offline Experience, ensuring the online store reflected GoNative’s brand values and product offerings just as effectively as the physical store. Diverse Product Range features were implemented, enabling the sale of various organic products, including clothing, spices, food, cosmetics, and kitchenware. Partner Brand Integration allowed seamless addition of products from various partner brands, expanding the range of sustainable alternatives available to customers. Utilizing Shopify for Backend Management ensured efficient management of inventory, scalability, and security. A User-Friendly Interface was designed specifically for Indian customers, accommodating the needs of families, children, and seniors. Additionally, Business Team Tools were provided, enabling the GoNative team to manage inventory, track sales, and analyze customer data effectively.

User Persona:
Families, Children, Seniors, Sustainable Lifestyle Enthusiasts, GoNative Business Team

Client:
Team GoNativex

Tech Details:
Web Development, E-commerce Integration, MERN Stack, Shopify, Serverless Architecture, UX/UI Design

Project Date:
2020

Tags:
#SustainableShopping, #Ecommerce, #ShopifyIntegration, #MERNStack, #UXUIDesign