Revamping Fyers: Enhancing User Experience in Online Trading

Problem Statement:
Fyers, a leading online trading firm in the Indian stock market, needed a complete revamp of their existing user dashboard. The current platform resembled a complex data sheet, making it difficult for users to navigate, focus, and effectively manage their trading accounts and portfolios. The poor UI and UX were hindering user engagement and satisfaction. Fyers sought a solution that would enhance the user experience and make the platform more intuitive and engaging.

Solution:
Codewave undertook a comprehensive redesign of the Fyers user dashboard, focusing on improving data visualization, categorization, and overall user engagement. The entire user interface was restructured to present data in a more intuitive and visually appealing manner, making it easier for users to track and manage their trading activities. Proper categorization of information was implemented to streamline navigation, allowing users to quickly access the tools and data they need. To further enhance user engagement, gamification elements were introduced, motivating users to be more active on the platform. This approach not only improved the usability of the dashboard but also made the trading experience more enjoyable and rewarding.

User Persona:
Traders, Investors, Portfolio Managers

Client:
Fyers

Tech Details:
Web Development, Data Visualization, UX/UI Design, Gamification

Project Date:
2020

Tags:
#StockTrading, #WebDevelopment, #DataVisualization, #UXUIDesign, #Gamification, #Codewave