Online Shopping For India’s Native Northeast
An online consumer retailer brand ‘BeingZero.in’ wanted to create an e-Commerce store experience, involving inspiration-led engagement & transaction. ZIRO aspired to be a brand that took the pride of India’s Northeast to the world, their socio-economic impact developing farmers & weavers of the northeastern states, and needed a powerful brand identity/narrative that exuded ZIRO’s appreciation for the Northeast’s eye for sustainability, culture, community & tribes.
User personas:
Indian consumers, Platform administrators
User journeys:
Discover what is ahimsa silk, lakadong turmeric & many other sustainable products indigenous to India’s northeast, Read stories of tribes, View products from various states/tribes, Add to cart, buy/cancel
Highlights:
Bold, provocative brand narrative. Custom eCommerce website build using WordPress for easy content management.
Client
Project Date
Tags
Ziro – native ecommerce for northeast
