Online Shopping For India’s Native Northeast

An online consumer retailer brand ‘’ wanted to create an e-Commerce store experience, involving inspiration-led engagement & transaction. ZIRO aspired to be a brand that took the pride of India’s Northeast to the world, their socio-economic impact developing farmers & weavers of the northeastern states, and needed a powerful brand identity/narrative that exuded ZIRO’s appreciation for the Northeast’s eye for sustainability, culture, community & tribes.

User personas:
Indian consumers, Platform administrators

User journeys:

Discover what is ahimsa silk, lakadong turmeric & many other sustainable products indigenous to India’s northeast, Read stories of tribes, View products from various states/tribes, Add to cart, buy/cancel

Bold, provocative brand narrative. Custom eCommerce website build using WordPress for easy content management.

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