Design thinking led Digital transformation workshop [DT-DT]
Are you a CXO, looking for new product development?
Or anyone looking to make ideas a reality?
A Business guy, wanting to launch a new revenue stream?
A Product manager, looking to increase daily active users?
A Designer, looking to meet business goals?
A Marketer, looking to reduce the cost of customer acquisition?
A Brand, going fully digital for the first time?
Register for Codewave’s Design Thinking Workshop
to do guided Rapid Prototyping in 2 Weeks
‘Coz what you need is not design of apps, but design of value.
Design-thinking starts with sensing the needs of people (they don’t generally talk about).
Sounds easy? Well, if it was that easy, why is everyone else not doing it?
Well, innovation starts with sharpening your observation of the user, and that starts with shedding your own biases & judgements of others & yourself. (Heavy stuff).
Objective of this workshop is to take your team on a journey of shocking discovery & rapid prototyping, enabling you to innovate ahead of your competitors & pioneer ground-breaking ideas that can shape the future.
You’ll empathize with people, mirror how they’re likely to feel engaging with your business, identify moments that matter and go back with greater awareness, ready to consciously design a series of interactions that can be highly engaging, valuable digital journeys.
Wow! Exactly what we needed to do yesterday.
But, here’s the deal.
You can’t do this one-time & be done with it for life. You can’t nail it in one-go. Design-thinking is about testing your assumptions, running experiments, studying outcomes & iteratively evolving your business.
(All of it and saying “#%@& I was wrong” once in a while).
What’s a business, after-all if it’s not a big social experiment?
We believe Design-thinking is everyone’s job.
And you can apply empathy, to even designing your next meeting!
This Design-thinking workshop is for every business aspiring to launch an innovative product/service, revamp an existing product/service or just radically reinvent yourself before starting-up something.
For CXOs, looking to launch new products & services, Product managers struggling to improve user engagement, Designers struggling to balance aesthetics & business targets, Marketers looking to have better conversations with people, Business folks wanting to launch new revenue streams, Ops guys obsessed about speed, quality, agility and..
Practically anyone else wanting to solve society’s pressing problems, as an independent inventor or a business.
What is covered?
Click here to see the Workshop format and what will be covered in 5 sessions spanning over 2 weeks.
| 1 | Project overview | Slides 5, 6 | Duration: 1 day | CW Team with Founder(s), Product/Business owner(s) |
| Break Project overview – Documentation (CW Team records outcomes online & shares link for review, collaboration) | ||||
| 2 | User personas | Slides 11,12,13,14,15 | Duration: 1 day | CW Team with End Users, User Groups |
| Break User personas – Documentation (CW Team records outcomes online, creates surveys & shares link for review, collaboration) | ||||
| 3 | User journey maps | Slides 19, 20, 21, 22, 23 | Duration: 1 day | CW Team with Founder(s), Product/Business owner(s) |
| Break User journey maps – Documentation (CW Team records outcomes online & shares link for review, collaboration) | ||||
| 4 | Business impact map | Slides 25, 26, 27, 28, 29, 30 | Duration: 1 day | CW Team with Founder(s), Product/Business owner(s) |
| Break User journey map – Documentation (CW Team records outcomes online & shares link for review, collaboration) | ||||
| 5 | Brand persona | Slides 32, 33, 34 | Duration: 1 day | CW Team with Founder(s), Product/Business owner(s) |
| Break Brand persona – Documentation (CW Team records outcomes online & shares link for review, collaboration) |
For collaborative, virtual drawing boards/documentation – we’ll be using tools like Google slides, Mural/Miro & UXPressia, output of which can be easily connected to tools like Whimsical, Sketch & Invision we use for wireframing, visual designing & design-prototyping.
Key outcomes
- Clarity on all Product flows, positive & negative emotions on the flows, actions business wants user to take
- How our Product-UX design will counter emotions with actions (eg: counter insecurity with motivation)
- Clarity on experience within the Product, outside the Product (email, sms, proactive notifications/reminders etc) to optimize for repeat usage/engagement
- Strong case for choice of UI themes/styles, based on research.
- Build Inspiration board & moodboard for your brand.
